Tips for A Great Customer Identity and Access Management(CIAM)

Tips for Great Customer Identity and Access Management (CIAM)

What is Customer Identity and Access Management (CIAM)?  

Customer Identity and Access Management (CIAM) is a software solution that combines login with customer information storage and monitoring at a single location connected to all customer-focused systems. CIAM provides you with a centralized client database that connects you to all other applications and services.   

A customer-side CIAM solution with self-service areas for a password, name, username, e-mail, and data security consent is the easiest way of operating. The online experience of the client is improved with single sign-on authentication characteristics, incorporation of social profiles, multiplex authentication, and contact preferences. The lowest standards that consumers today expect from a modern company are a smooth and stable login experience. This creates trust and inspires your clients to return repeatedly to you.   

From the corporate perspective, a CIAM solution offers several useful features which enhance safety, improve customer data collection and provide the marketing and sales departments with useful information. The data collected on every individual customer can be linked in a way that benefits your sales and marketing team with your Customer Relationship Management (CRM). It can be used to understand the entire journey of our customers—device, place, styles of activities, sectional pages, shopping trends, and much more.  

Key features of a Customer Identity and Access Management solution  (CIAM)

Functionality can also be incorporated in customer identity and access management solutions to improve the security of the authentication process and to make both the user and the application provider secure. These security features can include:  

  • 2FA/MFA
    At least 2 factors are adding to the authentication of the end-user using two authentication factors (sometimes also called multi-factor authentication). It could have a text and once a 6-digit code, a password and an intelligent card reader, a password and an intelligent key, or some similar combination. Multi-factor authentication makes it  more reliable and safe.
  • Identity Federation
    The federation means a mechanism by which the main provider of CIAM solutions delegates the authentication responsibility of the end-user to a different authentication service and trusts the authentication decision of the third party. This is what occurs during the social sign-in phase, but most frequently the government refers to a situation in which the decision to authenticate a company directory such as Active Directory is assigned to.
  • Password security
    The best practices are to store passwords separately and provide minimal password power, password salting, and password hacking. Passwords security  can be strengthened by multiple methods like  increasing entropy using passphrases etc.
  • Communication
    It is reliable, based on standard, verified, validated protocols and processes, like SAML 2, OAuth 2, between the application and authentication service. It is difficult to get this right, and it should be possible for a good CIAM to have secure, consistent workflows.


In conclusion, one size does not fit all hence Sennovate pays keen attention to their customer’s infrastructure and provides customized service. Sennovate delivers custom identity and access management solutions to businesses around the globe. Sennovate ensures to provide a seamless experience with integration across all cloud applications, and a single price for product, implementation, and support. Have questions? The consultation is always free. Email [email protected] or call us at: (925) 918-6618