Customer Identity and Access Management (CIAM) is an important tool for managing user identity. What will a satisfied customer lead to? Goodwill, reputation, profitability, brand recognition, excellent market standing, and more. However, let’s accept the fact here that we are living in a competitive world. It is not the easiest task to keep the customers happy and made them come back to your brand only. Here CIAM solution plays an important role. CIAM solution is beneficial for organizations looking to provide their customers with a seamless experience and secure their data and information.
The quality of the strategy and the framework are the keys to successful Customer Identity and Access Management (CIAM). The organization improves its customer loyalty by designing a highly personalized, customer-centric online experience. But it is possible when CIAM is implemented perfectly.
Customer Identity and Access Management (CIAM) leads the way towards a technological solution that supplies a process to store customer profile data, authentication services, along with helping to manage identities and securing data across all channels — digital, non-digital, and back-end enterprise IT. As well, CIAM acts as a catalyst to connect marketing, business, and security teams and forms an essential part of B2B interactions.
Before going into detail regarding how CIAM helps with compliance and regulations. Let’s understand the meaning of CIAM.
What Is CIAM?
Customer Identity and Access Management (CIAM) is a solution that prevents fraud as well as helps in login with customer information storage and monitoring at a single location connected to all customer-focused systems. CIAM gains you with a centralized client database that connects you to all other applications and services. To know more on what is CIAM in detail, click here.
Why Do You Need CIAM?
We are living in the digital world. With organizations becoming digital-first and adapting to the digital world, challenges in addressing data access accurately in the IT ecosystem, especially with managing customer digital identities, have also emerged.
As a result, to prevent any internal or external threat which may result in reputation and revenue loss; proactive risk management strategies for identities and their access management are required. CIAM helps you with this. CIAM solution offers several useful features which enhance safety, improve customer data collection and provide the marketing and sales departments with useful information. It helps organizations and enterprises to solve any kind of compliance and privacy regulations that they need to adhere to.
How does CIAM Help With Compliance and Privacy Regulations?
From the viewpoint of regulatory compliance and privacy, there are many overlapping laws about customer identification, privacy, transaction monitoring, government reporting, and fraud prevention that organizations have to manage as effectively and efficiently as possible.
For instance, organizations are required to establish a formal Customer Identification Program (CIP), monitor account activities, ensure the security of customer information, report suspicious activities, and prevent identity fraud.
To prevent fraud, CIAM helps with compliance and privacy regulations to become a risk-based function that can help an organization achieve competitive advantage through the state-of-the-art technology such as biometric authentication, lower operating costs, increased efficiency, and reduced risk of security breaches.
Customer identity data is the new gold. A new crop of data privacy laws like GDPR and CCPA is fundamentally rewriting the rules for how organizations collect, store, and share personal data (PD). Assembling these legal rules means managing your approach to CIAM.
The controlling of who can access PII, so encrypting customer data and controlling access to it, are precedent requirements is Data privacy laws. A CIAM solution is required to report suspicious activities and prevent identity frauds, as well as tailor data collection and consent management practices to the relevant laws.
CIAM: An Integrated Approach to Customer Identity Management
As mentioned above, CIAM plays a critical and central role in how organizations build their digital identities and manage their customer relationships. Following that, organizations are allocating more resources to their access management solutions, either from day one or as part of a larger digital transformation.
The development of CIAM 2.0 will help you make the next move along with simplifying your online experience on emerging digital platforms, to ensure the safety of your customers. Almost all businesses provide their customers with a modern digital experience, all credit of this goes to consumer identity management schemes.
To learn more about how CIAM can help provide enhanced data protection and seamless customer experience, click here.
Why Choose Sennovate As Your CIAM Partner?
Modern organizations are data-driven. All the organizations want to store and handle a massive amount of sensitive information, from employee credentials to customer data. If your data falls into the wrong hands, the results can be terrible. Because of which compliance regulations such as HIPAA, GDPR, and PCI DSS exist. But it can be time-consuming as well as costly to meet all these requirements.
We at Sennovate help you achieve compliance without burning the hole in your pocket, as well as allow you to enjoy greater peace of mind — with the help of Customer Identity and Access Management (CIAM). We pay keen attention to your customer’s infrastructure and provide customized service. Sennovate delivers custom identity and access management solutions to businesses around the globe. Sennovate ensures to provide a seamless experience with integration across all cloud applications, and a single price for product, implementation, and support.
A good CIAM solution not only helps you meet compliance and privacy regulations requirements, but also helps you to improve customer experience. Safeguard your sensitive data and customer identities to avoid any identity fraud or suspicious activity with the help of the CIAM solution. Deliver a smarter, more personalized experience that protects consumer privacy and enables secure interactions with your brand.
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Sennovate delivers custom identity and access management solutions to businesses around the world. With global partners and a library of 1000+ integrations, we implement world-class cybersecurity solutions that save your company time and money. We offer a seamless experience with integration across all cloud applications, and a single price for product, implementation, and support. Have questions? The consultation is always free. Email [email protected] or call us at: +1 (925) 918-6618.