What is CIAM?
Customer Identity and Access Management focuses on the unique challenges of managing identities at scale for an organization’s customers, partners, or citizens rather than its internal workforce. Unlike workforce IAM, CIAM must handle millions of users, deliver a frictionless registration and login experience, support social login and passwordless options, and comply with consumer privacy regulations like GDPR. CIAM platforms also provide personalization capabilities, allowing organizations to build secure, branded digital experiences while maintaining full control over how customer data is stored and used. Leading CIAM platforms include Okta Customer Identity and Auth0.